New Guild Services Now Available - Updated

Update: Guild services are now available on all European realms.
We are in the process of adding new guild services that will make relocating to a new realm, switching factions, or changing your guild name easier than ever before. Relocating your guild to a new realm or faction with this new service will keep your guild structure intact, including the guild leader, guild bank, ranks, and guild name (depending on availability.) You won’t even need to pack.
Guild members who decide to relocate with their guild may initiate their own paid character transfer. Upon a successful transfer they will automatically be part of the guild when they first log into the new realm. Their guild rank and guild reputation will be intact.
Guild leaders who do not want a change of scenery may also choose to pick a new guild name using another new service.
As a part of the process for adding these new services, we are launching on a single realm (Illidan-US) to perform additional testing for stability and functionality. We expect to be able to add additional realm availability to the service, including EU realms, in the coming days and weeks.
To learn more, read the FAQ below or visit the paid services page.
What are the guild services for World of Warcraft?
Three guild services are available: Guild Master Realm Transfer, Guild Master Faction Change, and Guild Name Change. These services can only be initiated by a character who is a Guild Master.
How much do these services cost?
When purchased individually, the Guild Master Faction Change costs £30 GBP, the Guild Master Realm Transfer costs £25 GBP, and the Guild Name Change costs £15 GBP. You will receive a bundle discount when purchasing Guild Transfer and Faction Change in the same transaction, £50 GBP. In addition, one Guild Name Change is free with the purchase of either a Guild Master Faction Change or Guild Master Realm Transfer. All sales of guild services are final — no refunds will be given once a purchase is made.
Aside from being a Guild Master, are there any other requirements for the character that initiates a guild service?
The Guild Master must meet the same requirements governing the equivalent character-level service (such as Character Transfer), including being at least level 10 (except for Guild Name Change) on an account in good standing. View the Character Transfer FAQ or Faction Change FAQ for more details.
In addition, the Guild Master's Battle.net account must be protected by a Battle.net Authenticator or Battle.net Mobile Authenticator that has been active for at least seven days (starting at the time of the first Authenticator-protected login to the game) before a guild service can be initiated. If additional security-related requirements apply to your character, they will be brought to your attention when you initiate a guild service.
Also, the guild master must have had his rank for at least seven days before he can transfer the guild.
Are there any requirements for the guild to be able to undergo a guild service?
A guild must be at least level 2 to undergo a Guild Master Realm Transfer or Faction Change. There is no level requirement for a Guild Name Change.
How do the two “Guild Master” services work?
When performing a Guild Master Realm Transfer or Guild Master Faction Change, only the Guild Master character transfers realms or switches factions. The Guild Master takes the framework of the guild as well, including the guild vault, level, perks, and achievements.
What happens to my guild members?
Your guild members remain in the original guild. The original guild will be reset to level 1 and will not retain its guild bank or any of its achievements, reputation, or progression. You will also select a new Guild Master from the guild roster to replace you after your character leaves. Your guild members will be eligible to follow you to the guild’s new location by performing their own character service (such as a Character Transfer [IS4]). If they do so, they will automatically rejoin the guild and retain their guild reputation.
Guild members who plan to transfer to the guild’s new location should not quit the original guild — otherwise, they will not regain their guild reputation after transferring to guild’s new location.
What happens to my guild bank, level, and so on?
The guild bank, level, perks, and achievements transfer with the Guild Master character to the new realm and/or faction.
Will individual members’ guild reputation be retained when they rejoin the guild?
The Guild Master character will retain his or her reputation after transferring, and guild members who decide to transfer will regain their guild reputation when they rejoin the guild at its new location. However, there are two notable exceptions where this does not occur: if the guild member transfers realms before the Guild Master, or if the guild member quits the guild on the original realm before transferring realms.
Also note that if a guild member leaves a guild that has moved to a new location, the member’s reputation with that guild will be wiped after 30 days. The member’s reputation will be completely reset if the character joins a new guild.
How long will a player be eligible to follow a Guild Master after a realm transfer or faction change?
There is no time limit on following a Guild Master to a new location, as long as the guild member does not leave the current guild before Guild Master Realm Transfer or Faction Change is complete.
Is there anything that doesn’t transfer with the Guild Master?
Besides your guild members, the only thing that doesn’t transfer is your guild rank structure. You will have to reassign ranks at the new location.
How will my guild members know when this happens and how to follow me?
After a Guild Master service is complete, the Guild Message of the Day will automatically be updated to indicate the guild has moved, and your guild members will receive an in-game mail with instructions on how to follow you. They will be directed to Battle.net account management to initiate their own character service(s), which will need to be purchased separately. This process will be streamlined, so options such as the destination realm and/or faction will be preconfigured.
Will there be an out-of-game notification of a guild realm transfer or faction change?
No, the only notification will be the in-game mail delivered to your guild members.
Are there any requirements for a guild member who wants to follow a Guild Master Realm Transfer or Faction Change?
The guild member must meet the requirements of the character service they are undergoing (Character Transfer or Faction Change), including being at least level 10 and on an account in good standing. For the complete list of requirements, refer to the Character Transfer FAQ or the Faction Change FAQ.
How long does a guild service take?
Under normal conditions, a guild service takes one to two hours to complete, but please allow up to several days.
Is there a cooldown period for guild Realm Transfers, Faction Changes, or Name Changes?
The cooldown periods for guild Realm Transfers, Faction Changes, and Names Changes are each 30 days. These cooldowns will not overlap with each other.
What happens if I transfer my guild to a realm where my guild name is taken?
If your guild name is taken on the destination realm, you’ll be prompted to pick a new name for your guild during the realm transfer process on the Battle.net website.
Can I customize my character and name when doing a faction change?
Yes, the same character customization options offered in the Appearance Change service are included in a Guild Master Faction Change.

The Maelstrom
Blizz think about it, would you guys rather loose players and loose money or give the players something in return for keeping ur busness alive
If it was my business I would give each player an oppertunity to transfer his/her characters for free once and there after you pay. That is just fair !
Bladefist
Blizz think about it, would you guys rather loose players and loose money or give the players something in return for keeping ur busness alive
If it was my business I would give each player an oppertunity to transfer his/her characters for free once and there after you pay. That is just fair !
Azjol-Nerub
Darkspear
Haomarush
Ragnaros
Argent Dawn
You have 10 million players, alright, that's good.
Those 10 million players pay 30 euros every month to play your game.
Do some math now: 10 million x 30 = 3000000000 a month!
Whoah! Talking big cash here!
But wait, there's more!
Those 10 million players will atleast -once- in their gaming experience purchase some sort of transaction for approximately 25 euros.
See where I'm going with this? You have all that cash to play around with and all you do is create more options for us to hand it over! Stop right now before you lose even more players! Mists of Pandaria will be a knockout for loads of players, and now you come with this? Stop doing these things to your playerbase and don't force them to pay up half their salary to enjoy the game you so eagerly want to keep alive!
Darksorrow
Think playing..for example 6 years, with same lvl, maybe max gear! that whould make players leave too!
So maybe they need this to not make the game boring.
But what you say is true , but... think :)
Silvermoon
Kazzak
Trollbane
and there is many paid services i want to do.. but i cant cuz i dont got the money and this is a game right? o cant spend 250kr (swedish) = 25£ thats to much for a 13year old.. it aint just avalible make a gift to all of the players like 2 times a year or 1 time or something, like change server or change race or something alot of kidz in sweden are playng as 13 years old and we dont have 25@ just layng in our pocket we have to ask our parents but the awnser is allway thats just a game....
Trollbane
Crushridge
Jaedenar
Rofl you think this is a game improvement, play the game a little longer and you will understand blizzards way of milking a game and its members
Anachronos
We all dislike how businesses and companies seem to be making so much money (mainly because we dont have so much ourselves) but, to be a viable business in any ecconomic climate, particularly the one we are all facing right now, all businesses in order to survive are making as much as they can where they can. Just on the subject of guilds... Take a look in your rostas... Count how many innactive accounts there are there. All these innactive accounts not paying their monthly subscriptions for the service and very few will ever come back to WoW. How many accounts are being deleted daily by those that can no longer justify the expense of playing? How many accounts are now being shared in famillies? We are all here reading these posts and commenting because we play WoW. We are all sitting waiting for the next patch, the next expansion, waiting for new game play... new patches and new expansions that cost a lot of money to create, to test and to market.
I am not a Blizzard employee nor do I condone some of the charges for certain services and believe some should even be free such as your first name / guild name change, your first realm transfer etc, but I do know that in a cut throat business world, in order to survive the circling jackals, you have to be the best of the best... and that costs great deals of money! So... take a look next time your standing in org, or stormwind... and count the vanity pets and mounts purchased from the WoW store, take note of the characters talking about their £80 Warcraft keyboards and mice, and ask yourselves... if people werent allready spending excessive amounts of money on this game, would Blizzard believe charging for these services work?
Outland
Zenedar
Silvermoon
Aggramar
Bloodfeather
The Venture Co
Now people don't want to just start their level 25 guild again, its easy money for blizzard. Guilds of potentially hundreds of players will chip in for such a change quite happily.
Its sad, very sad how things are going. But Diablo 3 and its 'real money' AH, (the one where they take a cut of every transaction) just shows where the corperate focus of WoW it.
Sure it is a business, but surely there are moral limits.
The "just don't buy it'"argument can only go so far in my opinion when it comes to combating a customers view of a company (I view them as pretty 'Greedy' as of late).
Boulderfist
Argent Dawn
Terenas
The Sha'tar
Terenas
Defias Brotherhood
Ahn'Qiraj
Darkmoon Faire
Burning Blade
Balnazzar
Ahn'Qiraj
Deathwing
A)who wants to change guild name for about load of money
B) who wants to change to other realm with a guild name you will wish you wanna come back!
C) blizz can you give something free like only once!
and thats my question of the day
CLAP with me! xD :P
Draenor
Defias Brotherhood
Aerie Peak
Darkmoon Faire
Trollbane
Aggramar
Balnazzar