Oh it is. But the developers were quite clear on that side. They felt that running dungeons on itself is already rewarwd enough and wanted to move away from a model where reputations were just a byproduct of doing something that you are going to do anyways (run heroics).
To be honest, right now it is exactly the opposite way. We are going to do dailies any way for lesser charms of good fortune, and at the same time we get on the side: reputation (to revered; to actually be able to purchase anything from valour points), reputation (to exalted; for vanity items) and
All I do now is grind dailies all day. I never even enter heroics any more, because there is virtually nothing to gain there. I outgear all the drops, and valour from scenario's is much faster,... if I even need any more, because normally I get capped from dailies alone.
Yes, I understand, it's all a choice. I could opt to just
run heroics for valour points if that is what I truly like
. And then I can spend my valour points on.... wait... nothing. I kind of have to do the dailies any way.
Well then I will just do LFR for some upgrades and valour points. Good thing we have to charms of good luck, so that we get an extra roll on loot some times. Oh wait,.... dailies again.
Please realise: sure
, if we don't like dailies, we should not do them. BUT
, nearly everything
is locked behind dailies. If you want to make any meaningful progress in raids you will "have" to do dailies to unlock the valour gear, to get extra rolls on loot, etc. Otherwise, you're just gimping the raid and the guild.
I'm not for introducing tabards how they worked in Cataclysm, that was a bit silly. But how about having a tabard with a daily or weekly limit of how much reputation you can get for it? Or at the end of a random
heroic, you get an item to increase reputation with a faction of your choise (or a random one; whatever).
Mix it a bit. In Cataclysm, everything
was focused on dungeons. Now, everything
is focused on dailies.
And a lot of players don't like dailies. Even if you're not forcing them, and even if they can just totally skip them, they're going to get the feeling they're missing out, when the rest of the guild is running around in shiny epics from valour points and bonus rolls. :)
Just my 2 cents.